Direct Selling is a segment not much familiar to us. But the fact of the matter is that Direct Selling (DS) was happening for a long time now. Remember in the 1990’s Marketing Executives visited our homes one after the other with various products? They used to demonstrate the products in front of us. They have been selling the products for almost half of the market price. Ever thought what was the secret behind it? How could they sell items at a  throw away price like that? Concept of Direct Selling Say, the cost for which the manufacturing company sells a product to its authorized supplier is Rs.40. It will pass through many levels of distributors and will reach the wholesale agent of the region. From there the item will come to the local retailer.  He would charge Rs.100 from the customer. This is how the traditional markets operate. So, there is a clear margin of 60% which is shared by all these supply chain links and advertising agencies. Whereas, in Direct Selling, ...

  Becoming an eCommerce Entrepreneur is the easiest option available to us to surpass the stagnation in normal business activities due to the prevailing pandemic situation. One can transform her/his existing business to a digital platform or start a new eCommerce business from the onset. Digitalisation of Existing Entrepreneurs  Converting an existing business to an eCommerce business involves developing a website that would serve the following purposes. Announce your digital presence to the world. To make the Vision/Mission statement of the enterprise. To list the products with Description, Features, Specifications and Price Any promotions or discounts on selected items A cart page to which customers can place selected items till the payment process is over A checkout page with secured payment gateway to complete the eCommerce activity. (If the payment gateway is included the website should have SSL certification and the URL should start with “https://”.) One can sell product...